About Us

Three men at an outdoor gathering, making peace signs and holding drinks, wearing patterned shirts, with a background of other party attendees.

The Story Behind the Rebellion

In 2021, Jeff Szafarski partnered with Moonshine Bandits —country rap duo Dusty “Tex” Dahlgren and Brett “Bird” Brooks —with one mission: to shake up the whiskey world. Tired of the same old legacy brands, we set out to create something bold, fun, and unapologetically different. Born from our shared love of whiskey and a damn good time, Bucked Up Whiskey isn’t just a drink — it’s a rebellion in a bottle.

Drawn to Raise Hell

This original artwork and its vision was conceived by Dusty “Tex” Dahlgren with one mission in mind: to raise eyebrows and drop jaws. Inspired by the raw energy of tattoo culture and outlaw Americana, Tex brought the Bucked Up spirit to life with a fierce, seductive edge. From the wild bucking bronco to the fearless cowgirl riding tall, every line was crafted to push the boundaries of traditional whiskey branding. It’s rebellious, it’s bold, and it’s dripping with attitude—just like the bourbon inside.

California Crafted

To bring Bucked Up to life, we teamed up with Sonoma Brothers Distilling in Windsor, CA. Founded by brothers Chris and Brandon Matthies in 2012, this small-batch artisan distillery has a stellar reputation for crafting award‑winning spirits with authentic Sonoma roots. Their full-service distilling operation is renowned for collaboration and quality.

By distilling our whiskey with Sonoma Brothers, we ensure Bucked Up delivers consistently premium taste and small-batch authenticity. Their dedication to craftsmanship matches our passion for flavor and fun, making them the perfect partner to help us stand out.

History in the Making

This was the moment it all got real—the very first bottles of Bucked Up Bourbon rolling off the line in November 2021. No corporate playbook. No watered-down tradition. Just pure rebellion, handcrafted and bottled with pride.

Whiskey’s Sweetest Rebellion Yet

In November 2024, we made history by launching the world’s first-ever Churro Whiskey—and we didn’t hold back. Born from the wild idea that whiskey could be both bold and indulgent, we set out to create something no one had tasted before. The result? A smooth, small-batch whiskey infused with the warm, nostalgic flavor of cinnamon-sugar churros. It’s unapologetically different, dangerously drinkable, and 100% Bucked Up. This isn’t just a flavored whiskey—it’s a full-on flavor rebellion.

Three women with tattoos enjoying drinks outdoors at a wooden table, with surfboards and palm trees in the background.

Not Just Whiskey - It’s a Way of Life

Bucked Up Whiskey is bold, unapologetic, and proudly born in California—distilled and bottled in the heart of Sonoma County. It’s made for those who live loud, laugh hard, and never settle for boring. Whether you're chasing a good time or savoring the smooth, crafted flavor of a quality whiskey, Bucked Up delivers. With rich, bold flavors and rebellious spirit in every pour, it's whiskey that hits different — because it was made different.

Black and white photo of a hand holding a bottle of Bucked Whiskey with a horse illustration on the label, and a horse in the background.

 

Get in Touch

Want to get more information for press or partnerships? Just stopping by to say hi? All inquiries welcome!